Templates
Website Migration URL Mapping Template
A practical DomainLens guide to Website Migration URL Mapping Template, focused on old URLs, new URLs, 301 redirects, post-launch checks.
Run a fresh DomainLens audit and use the report as your priority list.
Overview
Website Migration URL Mapping Template is useful when you need a clear way to separate cosmetic SEO work from issues that can block crawling, indexing, rankings, or search snippets. Start with evidence, then decide what deserves engineering time.
Use an automated audit to collect the baseline, then review the page manually for context, search intent, and business priority.
Why it matters
The most common problems usually sit around old URLs, new URLs, 301 redirects, post-launch checks. These signals influence how easily search engines discover pages, understand content, and trust the final URL they should rank.
A good SEO workflow turns these checks into a short fix list with owner, impact, effort, and validation steps.
What to check
- Review old URLs and record the current state, expected state, and exact URL affected.
- Review new URLs and record the current state, expected state, and exact URL affected.
- Review 301 redirects and record the current state, expected state, and exact URL affected.
- Review post-launch checks and record the current state, expected state, and exact URL affected.
Common mistakes
- Fixing old URLs without validating the rendered page, canonical target, and indexability after deployment.
- Fixing new URLs without validating the rendered page, canonical target, and indexability after deployment.
- Fixing 301 redirects without validating the rendered page, canonical target, and indexability after deployment.
- Fixing post-launch checks without validating the rendered page, canonical target, and indexability after deployment.
Next step
Run a fresh DomainLens audit, compare the report with this guide, and prioritize fixes that affect indexability, snippets, internal linking, or Core Web Vitals first.